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Market Report

The most bought items on Amazon right now (November 2026)

Amazon shows a "bought in past month" figure on many product pages. We read it on 969,844 US products in the week to November 10. Here are the ones at the top of Amazon's scale, and what moved since early October.

Published November 11, 2026Data refreshed: 2026-11-12
Products Read
969,844
Showing The Figure
436,896 (45%)
At The Top Step
129 + 49 fresh
Sold By Amazon Itself
100 of 129

Key findings

Amazon shows a "bought in past month" figure on many product pages. Its highest step in the US is 100K+. We read the figure on 969,844 US product pages between November 4 and 10, 2026; 436,896 of them showed it.

178 product families reached 100K+: 129 everyday products, plus 49 fresh groceries such as bananas, avocados and potatoes that we list separately.

The 129 are overwhelmingly household staples. 66 are Health & Household items (toilet paper, paper towels, batteries, wipes, toothpaste) and 36 are Beauty & Personal Care. Grocery adds 17 (coffee pods, energy drinks, protein shakes, bottled water). Every other category together: 10.

Amazon itself holds the buy box on 100 of the 129, and 17 are Amazon's own brands such as Amazon Basics and Amazon Essentials.

Korean skincare stands out: 10 of the 36 Beauty & Personal Care products at 100K+ come from four Korean brands (medicube, ANUA, BIODANCE and celimax), 5 of them PDRN (salmon DNA) products. None is sold by Amazon itself: where we saw the seller, it was the brand or another independent seller, shipping through Fulfillment by Amazon (FBA).

The 129 products at 100K+ (the first 50)

Ordered by their Amazon Best Sellers rank in their own category, so the first rows are each category's number one.

ProductBrandCategorySold by
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb.Dr. Elsey'sPet SuppliesAmazon
Amazon Basics Multipurpose Copy Printer PaperAmazon BasicsOffice ProductsAmazon
Mighty Patch Hero Cosmetics Original Nighttime Acne PimpleMighty PatchBeauty & Personal CareIndependent seller (FBA)
Scott ComfortPlus Toilet Paper, 12 Triple RollsScottHealth & HouseholdAmazon
Barossa Design Oeko-tex Certified Shower Curtain LinerBarossa DesignHome & KitchenIndependent seller (FBA)
Scotch Heavy Duty Packing Tape, 1.88 in x 800 in, 6 RollsScotchOffice ProductsAmazon
Nespresso Capsules Vertuo, Variety PackNespressoGrocery & Gourmet FoodAmazon
Bounty Paper Towels Quick Size, WhiteBountyHealth & HouseholdAmazon
eos Shea Better Body Lotion- Vanilla CashmereeosBeauty & Personal CareAmazon
Amazon Basics Disposable Plastic To-Go Cups and Lids, MiniAmazon BasicsIndustrial & ScientificAmazon
HP Printer Paper | 8.5 x 11 Paper | Copy &Print 20 lbHP PapersOffice ProductsAmazon
TERRO Liquid Ant Killer Bait Stations, 12-PackTerroPatio, Lawn & GardenAmazon
Amazon Basics 48-Pack AA Alkaline High-Performance BatteriesAmazon BasicsHealth & HouseholdAmazon
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation andmedicubeBeauty & Personal CareIndependent seller (FBA)
Premier Protein 30g High Protein Shake, Chocolate, 12 PackPremier ProteinGrocery & Gourmet FoodAmazon
Clean Skin Club Clean Towels XLCLEAN SKIN CLUBBeauty & Personal CareIndependent seller (FBA)
Bounty Select-A-Size Paper Towels, WhiteBountyHealth & HouseholdAmazon
GE XWFE Refrigerator Water Filter, Genuine FilterGETools & Home ImprovementAmazon
Amazon Essentials Cotton SwabsAmazon EssentialsBeauty & Personal CareAmazon
Amazon Basics Everyday Disposable Paper Plates, 8.62 InchAmazon BasicsHealth & HouseholdAmazon
Bloom Nutrition Zero Sugar Energy Drink, Apple CrispBloom NutritionGrocery & Gourmet FoodAmazon
Neutrogena Makeup Remover Wipes, 2 Pack of 25 CtNeutrogenaBeauty & Personal CareAmazon
Monster Energy Zero Ultra, Sugar Free Energy Drink, 16 OunceMonsterGrocery & Gourmet FoodAmazon
Kleenex Ultra Soft Facial Tissues, 8 Cube BoxesKleenexHealth & HouseholdAmazon
Diet Coke Soda Soft Drink Cans, 12 fl oz, 12 PackDiet CokeGrocery & Gourmet FoodAmazon
Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-CountAmazon BasicsHealth & HouseholdAmazon
Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular RollsAngel SoftHealth & HouseholdAmazon
Purina Pro Plan Veterinary Supplements FortiFlora DogPro Plan Veterinary DietsPet SuppliesAmazon
Maybelline Lash Sensational Sky High Washable Mascara MakeupMAYBELLINEBeauty & Personal CareAmazon
Amazon Essentials 100% Cotton RoundsAmazon EssentialsBeauty & Personal CareAmazon
Amazon Basics 2-Ply Soft Toilet PaperAmazon BasicsHealth & HouseholdAmazon
Core Power Fairlife Elite 42g High Protein Milk Shakes ForCore PowerGrocery & Gourmet FoodAmazon
La Roche-Posay Toleriane Double Repair Face MoisturizerLa Roche-PosayBeauty & Personal CareAmazon
Cottonelle Fresh Feel Flushable Adult Wet WipesCottonelleHealth & HouseholdAmazon
Lavazza Super Crema Whole Bean Coffee, Medium Espresso RoastLavazzaGrocery & Gourmet FoodAmazon
Dawn Ultra Dish Soap Refill JugDawnHealth & HouseholdAmazon
Charmin Ultra Soft Cushiony Touch Toilet PaperCharminHealth & HouseholdAmazon
BIODANCE Bio-Collagen Real Deep Mask for Hydrating & PlumpingBIODANCEBeauty & Personal CareIndependent seller (FBA)
Frito-Lay Fun Times Mix Variety Pack, 40 CountFrito LayGrocery & Gourmet FoodAmazon
Quilted Northern Ultra Plush Toilet PaperQuilted NorthernHealth & HouseholdAmazon
Momcozy Official Detergent Tablets for Momcozy BottleMomcozyBabyIndependent seller (FBA)
Amazon Basics 2-Ply Flex-Sheets Paper TowelsAmazon BasicsHealth & HouseholdAmazon
Pure Encapsulations Magnesium (Glycinate), 90 CapsulesPure EncapsulationsHealth & HouseholdIndependent seller (FBA)
PanOxyl Acne Foaming Wash, 10% Benzoyl PeroxidePanOxylBeauty & Personal CareAmazon
Dixie Paper Plates 8.5 Inch, 90 Count, Disposable PlatesDixieHealth & HouseholdAmazon
medicube Jelly Gel Mask with Salmon DNA PDRN Pink CollagenmedicubeBeauty & Personal CareNot observed
Pure Life Purified Bottled Water - 15 Pack, 16.9 Fl OzPure LifeGrocery & Gourmet FoodAmazon
Amazon Basics 20-Pack AA Alkaline Batteries, 1.5 VoltAmazon BasicsHealth & HouseholdAmazon
Vanicream Daily Facial Moisturizer, Lightweight, Non-GreasyVanicreamBeauty & Personal CareAmazon
Charmin Toilet Paper Ultra SoftCharminHealth & HouseholdAmazon

The other 79 follow the same pattern: more toilet paper, paper towels, batteries and cleaning supplies from household names, skincare from CeraVe, La Roche-Posay and The Ordinary, and supplements (creatine, probiotics, magnesium, vitamin D).

Most bought by category

The five products with the highest figure in each of these categories (ties ordered by Best Sellers rank). Some categories top out well below 100K+: the highest figure we saw in electronics was 10K+, on Apple products.

Toys and games

  • 70K+ 30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12
  • 70K+ PartySticks Glow Sticks Party Supplies 100pk
  • 50K+ Play Doh Bulk Handout 42-Pack of 1-Ounce Modeling Compound Cans
  • 40K+ 50+ Official Pokemon Cards Collection with 5 Foils in Any Combination
  • 40K+ Schylling NeeDoh Nice Ice Baby - 1.25" Cube

Home

  • 100K+ Barossa Design Oeko-tex Certified Shower Curtain Liner Standard Size
  • 80K+ Amazon Basics Basket Coffee Filters for 8-12 Cup Coffee Makers
  • 70K+ Beckham Hotel Collection Bed Pillows Queen Size Set of 2
  • 70K+ BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets
  • 60K+ Clear Shower Curtain Liner with 3 Magnets, 72x72

Kitchen and dining

  • 60K+ Meat Thermometer Digital, 1-2 Sec Instant Read
  • 50K+ Etekcity Food Kitchen Scale, Digital Grams and Ounces, 11lb
  • 50K+ Crock-Pot Oval Manual Slow Cooker, Stainless Steel, 7-Quart
  • 50K+ Alpha Grillers Meat Thermometer Digital
  • 50K+ Air Fryer Liners Disposable, Unbleached Parchment Paper Baking Liners

Tools and home improvement

  • 100K+ GE XWFE Refrigerator Water Filter, Genuine Filter, Guaranteed Fit
  • 90K+ everydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple
  • 60K+ GE RPWFE Refrigerator Water Filter, Genuine Filter, Guaranteed Fit
  • 60K+ 2Pack Outdoor Faucet Covers for Winter,8.5"x6.7"x2" Pro Spigot Cover
  • 50K+ Inspire Black Nitrile Disposable Gloves

Pet supplies

  • 100K+ Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag
  • 100K+ Purina Pro Plan Veterinary Supplements FortiFlora Dog Probiotic
  • 80K+ Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with
  • 80K+ Meow Mix Original Choice Dry Cat Food, 6.3 Pound Bag
  • 80K+ ARM & HAMMER Slide Platinum Easy Clean-Up Clumping Cat Litter, 18 lbs

Baby

  • 100K+ Momcozy Official Detergent Tablets for Momcozy Bottle Washers
  • 90K+ Huggies Simply Clean Baby Wipes, Unscented, 11 Packs, 704 Wipes
  • 70K+ Huggies Natural Care Sensitive Baby Wipes, Unscented, Hypoallergenic
  • 70K+ WaterWipes Sensitive+ Newborn & Baby Wipes, 3-In-1 Cleans, Cares
  • 70K+ Desitin Maximum Strength Diaper Rash Paste, 40% Zinc Oxide, 4.8 oz

Sports and outdoors

  • 90K+ Aquatabs Water Purification Tablets, 397mg 100 Pack
  • 70K+ LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable
  • 60K+ HotHands Hand Warmers Bulk Pack, 40 Pairs - America's Favorite Warmer
  • 40K+ LifeStraw Personal Water Filter for Hiking, Travel and Emergency
  • 40K+ HotHands Hand Warmers Value Pack, 10 Pairs - America's Favorite Warmer

Electronics

  • 10K+ Apple EarPods Headphones with USB-C Plug
  • 10K+ Apple AirTag (2nd Generation): Tracker for Keychain, Wallet
  • 10K+ Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation
  • 10K+ Apple AirPods 5 Wireless Earbuds with Active Noise Cancellation
  • 10K+ Apple iPad 11-inch: A16 chip, 11-inch Model, Liquid Retina Display

Automotive

  • 50K+ USANOOKS Microfiber Cleaning Cloth Grey - 12 Pcs (12.5"x12.5")
  • 50K+ AstroAI L7 Tire Inflator Portable Air Compressor,150 PSI Cordless
  • 40K+ CERAKOTE Ceramic Headlight Restoration Kit, 10 Wipe Kit
  • 30K+ AstroAI Windshield Cleaner Tool & Car Interior Detailing Kit, Blue
  • 30K+ NOCO GENIUS1 1A 6/12V Smart Battery Charger

Arts and crafts

  • 60K+ ARTISTRO 36 Multicolor Dual-Tip Acrylic Paint Marker Pens
  • 60K+ UCANBE Athena Face Body Paint Oil Palette
  • 50K+ Fabric Glue Permanent, 60 ML Washable Clear Clothing Glue
  • 50K+ Amazon Basics Cardstock Paper, 8.5" x 11", 65 lb/176 gsm
  • 40K+ ARTISTRO 36 Multicolor Dual-Tip Acrylic Paint Marker Pens for Drawing

Patio, lawn and garden

  • 100K+ TERRO Liquid Ant Killer Bait Stations, 12-Pack, Indoor Ant Traps
  • 90K+ Zevo Flying Insect Trap for Fruit Flies & Gnats
  • 70K+ TERRO Fruit Fly Trap 4-Pack, 180 Day Lure Supply, Food-Based Lure
  • 60K+ Zevo Flying Insect Trap Refill Cartridges for Fruit Flies & Gnats
  • 50K+ Grandpa Gus's Mouse Repellent Pouches, Peppermint & Cinnamon

What rose and fell since early October

We compared the same 246,764 product families that showed the figure in both October 7 to 13 and November 4 to 10. 19.8% moved up a step, 57.6% stayed on the same step and 22.6% moved down. By category, as the change in the summed figures:

CategoryProducts comparedUpDownChange
Clothing, Shoes & Jewelry13,8334,8153,039+23.4%
Toys & Games8,6732,3471,833+9.7%
Arts, Crafts & Sewing9,6162,2051,993+7.7%
Grocery & Gourmet Food21,4715,4903,614+5.5%
Sports & Outdoors18,6973,5985,363+1.6%
Tools & Home Improvement21,8874,1813,889+1.6%
Beauty & Personal Care13,9402,7403,403-0.4%
Musical Instruments3,876519821-0.4%
Pet Supplies10,0531,6282,188-1.0%
Health & Household22,2863,5624,980-1.2%
Kitchen & Dining12,2442,8202,915-1.2%
Industrial & Scientific14,6982,2892,749-1.8%
Automotive21,2523,0974,343-2.2%
Home & Kitchen12,4322,8933,073-2.5%
Electronics3,189458672-3.0%
Baby4,9016861,350-3.9%
Cell Phones & Accessories1,230132302-5.7%
Office Products9,8761,5112,981-8.8%
Patio, Lawn & Garden10,4761,9043,646-11.5%

The shifts appear seasonal. Brands with at least 30 compared products that rose the most:

  • Rubies (costumes): +255% across 46 products
  • The Dreidel Company (Hanukkah): +219% across 32 products
  • Frost King (weatherstripping and insulation): +123% across 47 products
  • Gas One (portable stoves): +112% across 30 products
  • Spooktacular Creations (Halloween decorations): +108% across 69 products
  • NOCO (car battery chargers and jump starters): +101% across 47 products
  • SATINIOR (gloves and winter accessories): +98% across 69 products
  • HERSHEY'S (baking chips and candy): +87% across 30 products

And the ones that fell the most, mostly back to school, summer and outdoor season gear:

  • Texas Instruments (calculators): -56% across 36 products
  • Five Star (notebooks): -50% across 35 products
  • WinCraft (sports fan gear): -46% across 76 products
  • Rain Bird (irrigation): -40% across 71 products
  • TYR (swimwear): -40% across 37 products
  • HEAD (racquet sports): -37% across 33 products
  • Berkley (fishing): -28% across 49 products

Note that the November figures cover roughly the 30 days that included Halloween, and both windows overlap Prime Big Deal Days on October 6 and 7.

How to read "bought in past month"

  • It is Amazon's own figure, printed on the product page and in search results as, for example, "10K+ bought in past month". Amazon rounds it down into steps: 50+, 100+ up to 900+, then 1K+, 2K+ up to 10K+, then 20K+ up to 100K+.
  • It covers roughly the past month and applies to that exact product variation, so a product sold in several colors or sizes can show a different figure on each.
  • It is a floor, not a count: 10K+ means at least 10,000. Two products at 100K+ can sell very different amounts.
  • Amazon does not show it on every product. Here, 45% of the product pages we read showed it.

How we measured

  • Products: 969,844 Amazon US product pages read between November 4 and 10, 2026, 436,896 with the figure. For each product we kept its highest figure that week, and one product per family (variations of the same parent listing count once).
  • Order: within the same step, products are ordered by their Amazon Best Sellers rank in their own top-level category.
  • Rises and falls: the same 246,764 product families with the figure in both October 7 to 13 and November 4 to 10; a category's change is the change in the sum of their figures.
  • Left out: books, Kindle, apps and gift cards, where the figure counts different things. Fresh groceries sold through Amazon Fresh or Whole Foods Market, and unbranded produce, are counted separately.
  • Sold by: the seller holding the buy box at our latest observation of the product.
  • Updated November 12, 2026: 7 products in the list above were first shown as shipped by the seller. They ship through Fulfillment by Amazon (FBA): our fulfillment field misread the newest day's buy box. Corrected; no other figure changed.

Frequently asked questions

What is the most bought item on Amazon?

Many products tie at Amazon's top step, 100K+ bought in past month. In the week to November 10, 2026, 129 everyday products in the US showed it, led by Dr. Elsey's cat litter, Amazon Basics copy paper, Mighty Patch pimple patches and Scott toilet paper, each number one in its category's Best Sellers list.

What does "bought in past month" mean on Amazon?

It is the figure Amazon shows on a product page for purchases of that product variation in roughly the past month, rounded down to a step such as 1K+ or 100K+. It is a minimum, not an exact sales count, and Amazon does not show it on every product.

What are the top selling items on Amazon right now?

Everyday consumables. Of the 129 US products at 100K+ in November 2026, 66 were Health & Household items (toilet paper, paper towels, batteries, wipes) and 36 Beauty & Personal Care. Grocery added 17.

How often is this list updated?

Monthly, from Webotee's latest week of product page reads.

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Data derived from independent marketplace monitoring of the Amazon BSR top-1.5M. Estimates, not exact figures. Data last refreshed: 2026-11-12. Amazon is a trademark of Amazon.com, Inc. Webotee is not affiliated with Amazon.