Amazon Sourcing Score — Six dimensions, one number.
A transparent, decomposable score for every tracked Amazon ASIN. Each dimension is visible, weight-adjustable, and traceable back to the underlying daily observation data — so you can argue with a number instead of trusting a black box.
What goes into the score.
1. Demand
BSR rank trajectory and category-relative sales velocity, normalized so a #1,200 in Beauty isn't scored the same as a #1,200 in Industrial. We track the rolling 30-day curve, not the snapshot, so promotional spikes don't inflate the number.
2. Margin headroom
Estimated post-fee, post-shipping margin against typical wholesale/distributor cost. The score rewards ASINs with consistent buybox prices that leave a real spread, not ones in a downward auction.
3. Buybox stability
How often the buybox flips, how concentrated wins are by seller, and whether Amazon itself is a regular winner. A volatile buybox almost always means a price war, which means the margin you priced in won't survive a week.
4. Seller competition
Active 3P seller count, the rate at which new sellers join the listing, and the win share concentration (HHI). Three sellers each holding 30% of the buybox is a different game than fifteen sellers fighting for 5% slices.
5. Brand control posture
Whether the brand actively enforces MAP, runs a transparency program, files IP takedowns, or aggressively gates new sellers. Strong brand control protects margins; absent brand control invites the race to the bottom.
6. Price-history risk
Historical price floor versus current buybox, frequency of deep discount events, and seasonality patterns. ASINs trading near their all-time-low get a risk penalty; ASINs trading mid-range with shallow seasonality get rewarded.
Most sourcing scores collapse to a single signal — usually a velocity proxy — and call it good. Velocity alone tells you what's selling, not whether you can sell it profitably. We've seen sellers buy in on a high-velocity ASIN only to watch the buybox flip thirty times a day between sellers underpricing each other into the ground.
Six dimensions give you the dependencies. A #5 BSR ASIN with a 90-day buybox stability of 12% and a brand-control score of 9 reads completely differently than a #5 BSR ASIN with 92% stability and a brand-control score of 2 — even though both look identical on a velocity-only sort. The score is the headline number, but the headline isn't what you act on. The breakdown is.
You can adjust the weights on the Scout Pro and Scout + Protect tiers if your business cares more about one dimension than another. A holdco with cash-flow sensitivity might over-weight margin headroom and de-weight demand growth; a fast-flipping reseller might do the opposite. The score moves with your weights.
- Sourcers and buyers who want a defensible reason to greenlight or kill a SKU.
- Brand owners diagnosing which of their own ASINs are healthy and which are in seller-driven decline.
- M&A scouts evaluating reseller portfolios — score every SKU, get an honest picture of catalog quality.
- Wholesale reps qualifying which of their lines are worth pitching to Amazon resellers right now.
| Plan | What you get |
|---|---|
| Starter | Composite score visible on top picks; dimension breakdown gated |
| Scout | Full 6-dim breakdown on every ASIN in 1 category |
| Scout Pro | Adjustable weights, 5 categories, score history |
| Scout + Protect | Custom weight presets, unlimited categories, API access |
See the full pricing breakdown for limits and add-ons.
Is the score 0–100?
Yes. Each of the six dimensions also resolves to 0–100, with a default weighting that puts demand and margin slightly heavier than the others. You can rebalance on Scout Pro and Scout + Protect.
How fresh is the underlying data?
Daily Amazon monitoring, lagged ~24 hours. Buybox-stability and seller-competition dimensions use a 30-day rolling window so a single bad day doesn't skew the score.
Can I see the score history?
On Scout Pro and above, yes. Each ASIN shows a 90-day score trend so you can see momentum, not just the snapshot. A score that's been rising for 30 days is a different bet than one that just spiked.
What about gated brands?
The score is computed independently of gating status. The picks list filters gated brands by default; the per-ASIN score view shows the raw number even if you're not approved to sell the brand.
Can I export scores?
CSV export on Scout Pro and Scout + Protect. Programmatic API on Scout + Protect.
See the score on your shortlist today.
The Scout tier unlocks the full six-dimension breakdown on every ASIN in your primary category. Free during beta.